Finnish experiences: Helsinki
Helsinki, the Jokery line
Below you will find the presentation of the Jokeri lane made during the meeting in Sweden on May 2009.
This lane started in 1993 (route 550, sub-urban), a first improvement has been made in 2003, and a second one in 2006, with a higher frequency, services on week ends, and a new impressive "service" identity with advertisement campaigns : the Jokery-Brand was added as seen on the picture above. The whole system has been branded.
Some figures of this line:
- urban area: 620 000 inhabitants
- lenghth: 28km
- total running time: 50 min (33,6 km/h)
- frequency: 5 up to 20 min
- Trips par week day, up to 25 000 (12% are coming from the car)
- 15m-buses, well branded
Presentation made by Mari Siikonen, Industrial designer, Head of WSP Design Studio
- Jokeri-line_Mari_Siikonen_May2009